About DR.W.

DR.W. is founded by David and Reinder, two friends that got to know each other in 2011 during a graduate program at a company they both started working for. Passion for watches and design, complementary qualities, a big load of fun, and -of course above everything- their idea for creating this unique watch form the foundation for DR.W.

In the summer of 2016 David and Reinder came up with an idea for a unique new watch concept, inspired by a daily problem of Reinder’s brother. In the months thereafter they worked on the design and preparing their business plan. This led to the official establisment of DR.W. on January 2nd 2017.


The idea behind the DR.W. brand (Doctor Double U) is inspired by medics. The brand name is derived from the combination of initials of David (DdW) and Reinder (RW).