February: testing, testing and more testing
When we were back in the Netherlands we took around three months to really thoroughly test the watch, especially the click and twist mechanism. We have always promised quality so we wanted to be absolutely certain that the mechanism would hold. In those days we were ‘twisting’ the mechanism 30 times a day! After all the testing we decided to make a few small changes to the first prototype. These were all reflected in our second prototype and we couldn’t be happier with the end result.
March: Dutch ‘Vlinderkind’ foundation
You might have seen it on our website, there is a header with ‘awareness’. When clicking on this tab you can find a statement that we will relate each version of our watch to a certain charity. By doing this we want to create awareness for this charity and we will financially support this charity by each DR.W. watch that we sell. For our first model called ‘Jurre’ we will support Stichting Vlinderkind with the fight against Epidermolysis bullosa. We are very pleased to have agreed this initiative together with the board of Stichting Vlinderkind. Please find the link for their website: www.vlinderkind.nl
Ever thought about running a Kickstarter campaign? It’s a lot of fun but it also takes a lot of preparations. We have spent months to prepare for our Kickstarter launch but the heavy lifting took place in April. We had to shoot our Kickstarter movie, made a lot of products pictures, we wrote the campaign, decided on the rewards for our backers, wrote to a lot of media to get featured and were managing several social media towards the big day. We wouldn’t have missed it but it’s a lot of work! So if you ever think about running your own campaign, make sure you plan your actions well in advance and give us a ring for some tips and tricks!
May: Kickstarter launch
After months of preparations we finally launched our Kickstarter campaign. We combined this landmark event with Reinder’s birthday and invited all our family and friends for a launch party at the Aristos handball in Amsterdam on May 21 (thanks guys @ Aristos for hosting us!). It was a lot of fun to present DR.W. and show what we have been doing for the last 1.5 years. The launch party literally kickstarted our crowdfunding project as a lot of people immediately started to order their own DR.W. watch. Thanks again all for your support at this stage, without our friends and family we wouldn’t have been able to make such a big success out of it!
June: inbox overload
While we were running the campaign and trying to make it as successful as possible we received an enormous number of emails. Once you are out with a project on Kickstarter certain companies believe they can make money out of you and approach you with all kind of offers. We are not lying if we state that we received hundreds of emails from companies and people specialized in crowdfunding, marketing, social media, logistics, watch manufacturing etc. It was just too much to answer at a certain stage. If you are ever in such a position, be very careful when considering to co-operate with such party. Most of the time there is a reason for their (often) aggressive approach.
July: we got funded on Kickstarter (184%)!
Yes, we made it! On July 1 (David’s birthday) we raised more than 36k euro’s (184% of our 20k euro funding goal) by pre-selling over 150 watches! We sold our DR.W. watches to people in 23 different countries and 6 different continents. Can you believe it?! 2 years of (a lot of) work and finally we were able to start the production of our first batch of 350 watches 🙂